PAOLA'S PORTFOLIO
CONTENT WRITER
October 2021
SEO Certification by Hubspot Academy.
I perform keyword research, write blog posts and articles as well as edit and proofread before publishing.
THE IMPORTANCE OF DESIGN IN THE MARKETING WORLD
By Paola Quintero
For Trivayu Infotech, to be published in October 2021.
When it comes to Marketing, maybe you think campaigns, strategies, and good catchy phrases are about it. But one key element to making a good campaign is design. Why? Because it attracts clients. Humans are visual, we love to see beautiful logos, images, patterns, and colors that pop and catch our eye. Design can communicate so much without saying a single word. So, what’s the overall importance of design in the marketing world?
Let’s think a little bit about recent trends on social media. For example, on Instagram it’s all about the aesthetic, it’s all about how your feed looks: from filters, to pictures, to quotes and a good overall brand design. Now, let’s think about TikTok, it’s not that much about looks but about valuable content. Why am I putting these two examples? Easy, remember how I mentioned we are visual beings? Well, with these two social media platforms you only have less than a second to make a good first impression. TikTok accustomed us to want to see things faster with its 60-second videos and Instagram kind of did the same but with looks and “insta-stories” that lasted no more than 15 seconds. If you want to reach customers you have to make a design that will be memorable for your audience, something fast that will make them want to stay and see more.
Design is a very important aspect of a marketing campaign. Design is the way you can communicate visually to people, its purpose is to send a clear message through the organization and integration of colors, textures, and shapes that translate into meaningful and relevant communication for its environment, but specifically for the target audience. Design can be seen anywhere from short videos, posters, billboards, magazines, books, and ads or images like the ones you see on social media. Design can be seen anywhere and it plays an important role in the creation of a brand and corporate image.
So, how do you achieve a good design? There are a few points you want to make sure you check on your list. You want your brand to be remembered, memorable and get noticed, so consider this:
Make sure your brand communicates the right message.
Use color the right way: set a color scheme or palette that goes along with your brand, use color psychology so you can emit the right message.
Choose the correct typography: don’t choose too many typographies, stick to maximum two and make sure you emphasize words that support what you want to communicate.
Go beyond the aesthetic, make a compelling design that tells a story. Good looks matter but being able to transmit something to your audience is better.
Make sure you give a visual hierarchy to your message, don’t put too many elements, play with sizes and importance of your components...
YOU CAN’T JUGGLE LIFE
By Paola Quintero
Whenever I think about the word “multitask” I somehow think about a circus juggler. Yes, for instance, just picture yourself juggling all the things you have to or say you can do and think about how at some point one thing (if not all the things you got) is going to fall down.
It’s funny how common it is to read other people’s resumés and see the word “multitask” written down in the skills part. Everyone seems to claim they can do a lot of things at the same time, when in reality, we can’t. It is not the same thing to say “I can write an essay and listen to the whole discography of the Beatles and sing all the songs at the top of my lungs while drinking coffee, that’s why I am a multitasker” than to say “I actually have peripheral attention, which is what allows me to do — sometimes — two or more things at the same time not entirely in a conscious way”, right?
Yes: you can cook while watching Netflix, you can sort of watch Friends while sharing memes on Instagram and you can speak on the phone with your best friend while painting your nails, but let’s face it, who hasn’t been on a phone call while trying to send an email (or doing homework) and has stopped and said “wait, what did you say? I’m sorry, I was sending an email”? If you have never, like ever, been in a situation similar to this one, congratulations, you’re from Melmac! or Mars…
Multitasking Generation by Eleni Debo
Anyway, you might be wondering what I meant when I wrote “peripheral attention”. So, according to one friend who is currently studying an undergraduate degree in psychology and various reliable sources I found on the internet (maybe Wikipedia, maybe not, we’ll never know…), peripheral attention is when your brain recollects information that is apparently not that important, yet those things can be significant when analyzing, understanding and making decisions. For example, let’s say one day you are in your car blasting to the new Taylor Swift song and 30 minutes later, after jamming and crying and screaming you get home. The whole way home you were so into Taylor’s music you can’t figure out how the heck you got home when you weren’t even focused or paying attention to the guy looking at you weirdly in the car next to you or at the road in general. Well, your first thought might be “is this what they call multitasking? If so, I’m the best” when in reality it was your peripheral attention/memory the one who helped you get home — kind of — safely because without realizing it, you memorized the road from all the 365 days you’ve spent driving from home to school and viceversa....